Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.

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