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- Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix. Suggest improvements and justify your answer.Describe one way that marketers can use posttesting to measure theeffectiveness of an advertising campaign. For which kind of product isthis method most useful? Why is it challenging to track the impact of anadvertising campaign?How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?
- describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioningMonitoring key marketing metrics during the advertisement runs can be regarded as: O pulsing O post testing O tracking O pretestingWhat rules, if any, should govern online marketingto kids
- What is Business-to-business ( B to-B) online marketing?Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study Infinix
- How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?Describe the types of advertising appeals that youthink would be most effective with Food Networkviewers.Describe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.