In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?

Evaluate the evolution of marketing communications in the digital age, highlighting the key factors that have led to the growth of digital marketing.

Describe various steps followed by the marketing managers while developing an effective marketing communication ?

How can we use electronic communications to create differentiation in online marketing?

What role does digital marketing play in modern marketing strategies?

The principle of IMC is that an organization’s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.

Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.

Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them.  What would be the advantages and difficulties of companies when implementing social media marketing?  You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.