Describe the role of CRM in facilitating targeted and personalized marketing campaigns.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter8: Segmenting And Targeting Markets
Section: Chapter Questions
Problem 8LO
icon
Related questions
Question

Describe the role of CRM in facilitating targeted and personalized marketing campaigns.

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer