Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.

analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy, analyzing integrated marketing campaigns that effectively combine both digital and traditional elements.

A powerful channel intermediary can help manufacturers. Is there any reason why a producer has a distributor network rather than an independent intermediary?

Which of the five different channel arrangements do you feel is the most complex,  and why?

Describe common channel structures and strategies, and the factors that influence their choice

Describe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.