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- Select a type of B2B organisation (producer, reseller, government agency or non-governmental organisation. Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment. Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisationsWhat in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a. Perfume b. Ice cream c. Coffee after a meal e. B12 drinkable shots f. Motor oil d. Flowers from a supermarketWhat can happen in response to a stockout?
- You are considering setting up a take-away in your community in the area in which you live, using the 4 P’s discuss how you would market each stage of the take away considering there is another take-away in that area.Outline your plan to promote your online store and make sure to include the below: Explain how you will create awareness of the online store. Explain some ideas for the on-site promotion of products.what is meant by the phrase target marketing and why it is so important to marketing and selling a product or service.
- Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.what is the target market of pastry shopprimary and secondary target.is terms of marketing describe in detail what the buying journey for someone who wants to buy a smart doorbell would involve.
- In what ways does Taza benefit from selling directly to some consumers? What are some potential problems of selling directly to consumers?Assume your company makes shop towels toiletry sets and packages, hand-washing stations, cleaning chemicals and equipment’s and similar products. to conceptualize your answer better, Make a possible list of all the companies B2B that could be potential customers of your firm. Then identify all the markets from which their demand is derived using these answer the question below.What type of segmentation are you going to use to identify these market?, Why?What Characteristics Of B2b Market Are You Looking For Considering The Nature And Type Of Product You Are Selling? What factors might influence the success or failure of your business in these markets? Who are the customers of your possible market / B2b consumer?LOST CUSTOMERS are one of the most important segment that should be targeted by the company. What are the advantages of focusing on this segment? Explain Briefly