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Of the four categories of variables, which one seems to be the most central to Ski Butternut’s segmentation strategy, and why?
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- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
- What other market segmentation can you suggest to Kenny Rogers Roasters? Explain your answer.Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point fontIn your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why? As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage. Identifying and explain three (3) benefits of market segmentation. State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer. In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?
- Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?A stapler company has created a sophisticated electric stapler capable of stapling hundreds of pages at a time. Describe one possible approach to the segmentation/ targeting/ positioning process for this product. Based on these aspirational decisions, briefly describe how a marketing manager might design the marketing mix.THERE IS NO CASE STUDY OR TASK I want you to Describe the target market of Deciem company. Label each target market with a consumer mindset and then describe the target market based on the four segmentation variables (Demographic, psychographic, behavioural and geographic)
- State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.Provide item and scale for the following variables. Also explain why you selected the specific scale for this item / variable?ProvinceProduct preferenceJob loyaltyLeadershipAge