A researcher is studying whether being a smoker causes people to get colds moreoften. Classify each method as a survey, an experiment, or an observational study.Then explain which method would be the most reliable.Method A: Choose people who already smoke and who do not and monitor howmany colds they get in a period of years.Method B: Choose 100 people at random. Have 50 people smoke regularly for sixmonths and 50 people not smoke for six months. Then monitor how many of the 100people get colds within the next six months.Method C: Ask people who currently have a cold whether or not they smoke.Tell whether each method of gathering data is a survey, an observational study, or anexperiment. Which option would give the most reliable results?

Method A: It is a observational study because choosing people who already smoke and who do not will…

Answered: A researcher is studying whether being…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

You want to provide an overview of the characteristics of the respondents in your sample. Which of the following would you use to provide insight in the age of your respondents? a. A frequency table and a bar chart b. The mode, median and the standard deviation c. The mean and the variance. d. The mean, the median, and the mode
A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because a handing out postcards is not a legitimate survey method handing out postcards is not a legitimate survey method b the sample of people may not be the store’s appropriate target the sample of people may not be the store’s appropriate target c not enough people responded not enough people responded D participants did not get a reward for responding
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products. If a customer survey questionnaire is included in all the Blu-ray players made and sold by the company over the past 12 months, this method of collecting data will most like suffer from measurement error. nonprobability sampling. coverage error. nonresponse error.
Why would any researcher want to know or detect the existence or not of outliers before any further analysis of his or her data?
A survey of 40 retail store reported the following amount of sales (in thousand) held in the month of September. Number of Sales Frequency 10-14 3 15-19 5 20-24 12 25-29 9 30-34 8 35-39 3 What is the standard deviation? What is the sample variance?
The management of a large fast food chain evaluates the supplier of their deep-frozen beef patties. The supplier delivers frozen beef patties that according to the specifications have to weigh between 94.5 grams and 95.5 grams. All other beef patties are rejected. A random sample of 30 patties that were inspected over the course of the last week revealed that the average weight was 95.0 grams. The standard deviation was 0.25 grams. What percentage of the deliveries is likely to be outside the specification limits (outside the interval of [94.5, 95.5])?
Antonio Frozen Pizzas recently started buying cheese for its pizzas from Lakeville Dairy Supply. Lakeville is part of Antonio's CSI Call stan smidig 120000 DE ATENDIMEN ANAL COM HEMOTON 1-2417411
An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewers: Number of Туре Description Complaints R Offensive racially/ethnically 10 Demeaning to men 4 Demeaning to women Ad is Incomprehensible W 14 6 Other 2 a) Choose the correct Pareto chart below. O A. В. Q WRIMO RM WIo Type of complaints WRIMO R M W iO Type of complaints Type of complaints Type of complaints b) What percent of the total complaints can be attributed to the most prevalent complaint? The most prevalent complaint is with % of the total complaints. (Enter your response rounded to one decimal place.) Frequency (number) m (Jə qunu) fouanbas Frequency (number) Frequency (number)
A certain soft drink bottler claims that more than 50% of its customers do not drink any other brand of soft drink. A random sample of 100 customers yielded 56 who do not drink any other brand of soft drink. Do these sample results support the bottler's claim? Use a 10% significance level. Round to three decimal places. What is the Test Statistic? I
#8 A cracker manufacturer wants to know how a new cracker she wants to make compares to the competition, so she has people in a sample of supermarkets across the country ask people to compare three crackers: one of her crackers and two competing crackers. This is an example of what kind of statistical study? Experiment Survey Observational Study
I need help explaining probability and non-probability sampling and describing the different types of each?
As you know from the classes after you are done with the questionnaire, you have to sample the respondents before going for the fieldwork for data collection. Sampling can be done using nonprobability sampling or probability sampling. Which one in your opinion for pantene brand is deteriorating. Among these techniques, which one do you feel is the best sampling technique for your problem? Discuss with examples and justifications.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

A researcher is studying whether being a smoker causes people to get colds more often. Classify each method as a survey, an experiment, or an observational study. Then explain which method would be the most reliable.