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- Select three companies competing in the same product or service category. How does each differentiate and position itself, and how do they execute these strategies in their marketing mixes? Which competitor is most successful? Which element(s) of that competitor’s marketing mix has contributed to its success?Introduction to Marketing Fundamentals and the Marketplace What do you understand by a company’s marketing environment? For a company that you are familiar with, identify and describe two trends (each) in its demographic, economic, and technological environments and discuss how these (forces) impact the marketing strategy of that company?Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
- Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.How does strategic marketing address the needs of different customer segments?What do you understand by a company’s marketing environment? For a company that you are familiar with, identify and describe two trends (each) in its demographic, economic, and technological environments and discuss how these (forces) impact the marketing strategy of that company?
- Illustrate how do companies develop a marketing implementation plan, and what are some key components of a successful plan?How do companies develop a marketing implementation plan, and what are some key components of a successful plan?Marketing How can the marketing mix be used to effectively differentiate and position your product or service? What are some differences between domestic and global marketing plans? How do environmental factors differ in domestic and global marketing plans? How do domestic and global influences affect the differentiation and positioning strategies in different business models?
- please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ then post your response to the question below "Cite real live examples of the different marketing practices you have observed around you in your everyday life and explain what marketing principles you believe these practices illustrate, based on your reading of the text" Base on the examples given, discuss the different ways companies undertake marketing“.Explain how can a company switch from an undifferentiated marketing strategy to a micro-marketing strategy, or vice versa?An important part of every company's marketing strategy is enhancing and improving customer retention and loyalty. It's important to explain why, and provide two examples of firms that use this strategy.