True Groceries (TG), a successful grocery chain wants to open a store in your community that is already served by another chain of groceries, Top Down (TD). Your community is multi ethnic. Both chains use the latest technology in all of their operations. TD has recently started a loyalty card program with 80% of its shoppers already signed up. a. What kind of information and for what purpose do you think that TD collects information on its customers? b. How do you think that TD was able to get 80% of its shoppers to sign up for the loyalty card program? c. In terms of strategy and competitive advantage, what can TD do with the data that it collects from the loyalty card program? d. What are the disadvantages of a loyalty card program like this?
True Groceries (TG), a successful grocery chain wants to open a store in your community that is already served by another chain of groceries, Top Down (TD). Your community is multi ethnic. Both chains use the latest technology in all of their operations. TD has recently started a loyalty card program with 80% of its shoppers already signed up.
a. What kind of information and for what purpose do you think that TD collects information on its customers?
b. How do you think that TD was able to get 80% of its shoppers to sign up for the loyalty card program?
c. In terms of strategy and competitive advantage, what can TD do with the data that it collects from the loyalty card program?
d. What are the disadvantages of a loyalty card program like this?
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