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How does the ads reflect the culture andthe society of that time?
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- Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.Considering the largest bank in your college’s city or town:How might consumers’ needs differ?What types of products might meet their needs?What advertising media makes sense for the different segments of consumers?4) A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans. A) membership group B) reference group C) status symbol D) subculture E) lifestyle 5) A current trend involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients. A) self-concept B) subculture C) lifestyle D) personality E) life-cycle 6) Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more…
- How does advertising work to change people’s attitudes?Review a number of popular media which are published in countries in southern Europe as well as media targeted for northern European countries. How do the ads’ depictions of family seem to differ by region? In what sorts of consumption situations do they seem highly similar? Why?1. There are, of course, people of most lifestyle types in all European countries, but their numbers vary. Try to determine which lifestyles are the most common in some European countries that you know. 2. If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?