A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the department consuming the same is Chemical division for which, the members of the buying organization who will actually use the purchased product or service will be called as a. Influencers b. Buyers c. Users d. Deciders
A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the department consuming the same is Chemical division for which, the members of the buying organization who will actually use the purchased product or service will be called as a. Influencers b. Buyers c. Users d. Deciders
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the department consuming the same is Chemical division for which, the members of the buying organization who will actually use the purchased product or service will be called as
a.
Influencers
b.
Buyers
c.
Users
d.
Deciders
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