A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the department consuming the same is Chemical division for which, the members of the buying organization who will actually use the purchased product or service will be called as a. Influencers b. Buyers c. Users d. Deciders

A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the department consuming the same is Chemical division for which, the members of the buying organization who will actually use the purchased product or service will be called as a. Influencers b. Buyers c. Users d. Deciders

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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