Asking The Keg’s customers to purchase an appetizer, fries, drink and dessert to complement their purchase of a sandwich, would be …. An upselling objective A cross-selling objective An upselling strategy A cross-selling strategy
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Asking The Keg’s customers to purchase an appetizer, fries, drink and dessert to complement their purchase of a sandwich, would be ….
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- Which of the following is NOT a pricing objective? Goal oriented Profit oriented Sales oriented Status quo orientedChoose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) DistributionIf a market segment that is more price-sensitive and also is more willing than other segments to purchase a product at an earlier time, then the use of may be appropriate. advance purchase discounts late purchase discounts promotion discounts off-peak discounts
- Marketing is the process of communicating with the customer and inducing in him the knowledge of the product. If the product features match the customer’s need, he would eventually be convinced buying it. In other words, marketing is the process of understanding the customer preferences and providing him with what he wants. But the preference of a customer depends on the nature of the product and not the nature of the business of a company. Hence it is the kind of contemporary approach towards a customer that makes the whole difference. This is where companies have been constantly working on finding the unique ways to please a customer and retain his loyalty. The contemporary approaches of marketing followed by leading organizations include Relationship Marketing, Industrial Marketing, and Social Marketing. Relationship marketing helps organizations to maintain healthy relationship with their customer. Industrial Marketing is a B2B process. It helps businesses to frame strategies…. Which of the following is NOT an element in the marketing mix? Price Promotion Profit PlaceThe marketing mix refers to: a. Promotion, price, product and customers b. Price, promotion, place and competitor c. Product, price, competitor and promotion d. Place, price, promotion and product
- For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?rosebusheswashing machine/dryer combosnack foodcooking potromance novelType the correct answer in each box. Spell all words correctly. Which term describes a business that gives users access to the Internet for monthly, quarterly, or yearly charges? A(n) is a business that provides users the access to the Internet for monthly, quarterly, or yearly charges.Many insurance companies sell health insurance plans to companies. In these companies the em- ployees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross–Blue Shield, a health insurance company, ran a television ad stating, “If your employer doesn’t offer you Blue Cross–Blue Shield cover- age, ask why.” Explain the promotional strategy behind the advertisement.
- The first step in implementing the marketing concept is to provide a product that satisfies customers; True or FalseWhich of the following is not included in the marketing mix? a. Price b. Place c. Product d. PeopleLET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. REASON FOR NEEDS/WANTS THAT HAS BEEN SATISFIED PRODUCTS GOODS OR SERVICES OFFERING THE PRODUCT Original Product New Product1 New Product 2 New Product 3