Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Asking The Keg’s customers to purchase an appetizer, fries, drink and dessert to complement their purchase of a sandwich, would be ….
An upselling objective |
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A cross-selling objective |
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An upselling strategy |
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A cross-selling strategy |
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