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Marketing is only about creating value for customers and that is why we do marketing. Select one: O True False

Marketing is only about creating value for customers and that is why we do marketing. Select one: O True False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing is only about creating value for customers and that is why we do marketing. Select one: True O False Food, clothing, warmth and safety are examples of O a. Preferences b. Needs O C. None of the options d. Wants The four P's of marketing are product, price, power and promotion. Select one: True False Target marketing refers to O a. Deciding which segment to go after O b. Dividing the markets into age groups O c. Deciding which quality aspects suit your new product O d. Specifying the budget to use to recruit the sales team
Transcribed Image Text:Marketing is only about creating value for customers and that is why we do marketing. Select one: True O False Food, clothing, warmth and safety are examples of O a. Preferences b. Needs O C. None of the options d. Wants The four P's of marketing are product, price, power and promotion. Select one: True False Target marketing refers to O a. Deciding which segment to go after O b. Dividing the markets into age groups O c. Deciding which quality aspects suit your new product O d. Specifying the budget to use to recruit the sales team
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