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- 1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategyPrinciples of Marketing Sprir The main aim of segmentation for many companies is to identify smaller, better-defined target groups. This is best achieved by using user rates a O mass marketing b O multiple segmentation bases .c O loyalty segmentation d O Activate WindWhat is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment. WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.
- Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.The consumer: describe the target market profile. Product : iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below - Ideal customer Consumer demographics-the demographics should focus on profession, income level, age. Requirements Targeting activitiesThe consumer: describe the target market profile. Product : iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below - Ideal customer Consumer demographics-the demographics should focus on profession, income level, age. Requirements Targeting activities please provide explanation and examples
- describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioningWhen designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value proposition1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.
- As you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…By using the below fomat, look for three companies which are directly competing , then have a description with analysis on their : o Strategic Marketing Issues o Social media marketing o Market segmentation o Product positioning You may opt to use separate sheet for better answering. Company 1 Company 2 Company 3 Strategic Marketing Issues Strategic Marketing Issues Market segmentation Product positioningT F The first step in implementing the marketingconcept is to provide a product that satisfiescustomers