Compared to a consumer who is purchasing the brand for the first time, a consumer who regularly purchases the same brand of chewing gum is especially likely to skip the stage of the buying decision process when making this purchase. O evaluation of alternatives O need recognition O trial O purchase decision O awareness

Which of the following is NOT a common function that a brand serves? Elicit emotions Surrogate for quality information Basis for differentiation Bundle of features Memory aid

Examine how the two-step flow theory plays out in your real life.  Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader.  What did you purchase and who was the opinion leader that influenced the decision?  What about the opinion leader contributed to the persuasiveness of his/her message?

Need the correct answer to this practice question I found online please Answer the question below. Use the rubric in the materials for help if needed. In the late 1800s, researchers started studying the effects of advertising on memory and purchasing decisions. More recent research has shown different ideas. Discuss the difference between early thinking and later ideas. Identify where the three exposures rule would fit. In your conclusion, explain whether you agree with the earlier or later research. Use details to support your answer.

Who are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.

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When considering a high involvement purchase, what are reasons that consumers spend more time researching the product before buying? (Select all answers which apply.) Group of answer choices The purchase isn't expensive, but they know that their spouse believes it's really important to get exactly the right product. They will have to wait months before the product arrives and don't want to have to return it. Every purchase should be high involvement and we need to worry over every penny we spend. They are spending a lot of money on the product and want to spend it wisely.

I need the correct answer to this practice question I found online please

What would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?

All of us buy products based on how an organization uses perceptual positioning to their advantage.  Which of the below responses illustrate perceptual positioning?     BMW 325i 2021 provides increase in mileage of 10% from the previous year model     Colgate's newest toothpaste provides enhanced  breath and sparkly teeth.     Verizon FIOS its fiber optic lines, provides 869 megahertz (MHz) and is dedicated to its TV service     Amazon has many customers that use their Amazon web services solution.