Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high ratingprogram showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegationsrelated to sexual harassment."The allegations are disturbing and, given the importance of women in every aspectof our business, we don't feel this is a good environment in which to advertise our productsright now,"From the perspective of Mercedes, this is an example ofsales promotionpublicitypersonal sellingadvertisement

It takes years to build a positive brand reputation and only one misstep or glitch for the fall of…

Answered: Below is the statement of Mercedes when…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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