The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?

Please simply answer this easy question posted below

Which activity involves communicating the product benefits to the target customers to influence them to buy the product? Promotion Market segmentation Physical distribution Market positioning

Visit your college bookstore before you answer, (a) Where would display the Post-it© Flag Highlighter in a college dookstore, and (b) how can the display increase student awareness of the product?

The popularity of social media sometimes leads to a new stage in the hierarchy of effects known as advocacy, where loyal consumers recommend brands they have adopted. As we previously learned, this is especially powerful because these advocates act as across Personal and Social Networks. This is especially powerful because Sources of Information have great impact on purchase decisions.

6.6 Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products:  Plant-based meats (see for example Impossible Burger or Beyond Meat) 3-D printers  Fitness trackers (see for example Fitbit, Apple iWatch)

If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory