Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which element of the marketing mix tells, influences, or reminds potential customers of a product?
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- Which of the following is not one of the sweeping changes of personal selling throughout the years? From peddling to long-term relationships To consultative selling and value-added partnering Prompted by emergence of marketing concept Short-term relationshipsarrow_forwardLook at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).arrow_forwardWhich activity involves communicating the product benefits to the target customers to influence them to buy the product? Promotion Market segmentation Physical distribution Market positioningarrow_forward
- What is the level of difference between the sales and market orientation? Question 4 options: a) No difference b) Small difference c) Moderate difference d) Significant differencearrow_forwardConduct a market share and profitability analysis of any food brand. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade"arrow_forwardFrom the buyer's viewpoint, the "price" concept in the age of consumer value and relationships is described as … Question 9 options: A) Accessibility B) Affordability C) Awareness D) Acceptabilityarrow_forward
- Which of the following is not one of the 8 Ps of marketing? Place Partnership Pricing Perceptionarrow_forwardSuppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy wastearrow_forward
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