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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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9. It is an entity that supplies goods and services to another organization.
A. Prototype B. Product description C. Business model D. Suppliers
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- how is antispating a material requirement or need through purchasing involvement on a new product development team diffrent from reacting to a purchace needarrow_forwardA(n) is a short-term statement that details how to achieve the organization's goals.arrow_forward________ It represents the value of an organization’s brand.arrow_forward
- refers to describing the value of offerings to customers.arrow_forwardWhich of the following statements is true of the product life cycle (PLC)? a. Changes in a product, its uses, its image, or its positioning do not affect its life cycle. b. A product spends the same amount of time in the different stages of the life cycle. c. The PLC for a product form is longer than the PLC for any one brand. d. The PLC dictates the marketing strategy to be used for a product.arrow_forwardA. Organizational information comes at different levels and in different formats and granularities. What does "granularities" mean in this context?arrow_forward
- Subject: Product Design and Development Make sure your answer is right if not surely it will be reported. Which of the following is/are not variable cost(s) Select one: a. direct labour b. materials c. selling expenses d. investment costarrow_forwardIt is _____________ to waste resources. A: ineffaceable B: ineffable C: inefficient D: ineffectivearrow_forwardThe following are the major steps in developing new products EXCEPT_____. Select one: A. Idea generation B. Evaluation of competitors effort C. Test marketing D. Project Planningarrow_forward
- Demand Planning In a consensus meeting, who are the primary attendees? Marketing manager and sales Demand planner and production planner Demand planner and sales person None of the abovearrow_forward14. For which of the following variables will a log-form be least appropriate? OA. a. Sales in revenue B. b. Sales in units OC.c. Sales as percentage of industry sales D. d. Sale price in dollars.arrow_forwardThe following are the major steps in developing new products EXCEPT_______________. Select one: A. Idea generation B. Evaluation of competitors effort C. Test marketing D. Project Planningarrow_forward
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