Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
__________Product modification makes changes to existing
products in three primary ways. They are
a. screening, testing, and changing.
b. growth, maturity, and decline.
c. quality, function, and aesthetics.
d. quantity, description, and appearance.
e. product, price, and service.
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