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In marketing, communicating refers to the process of conveying information about a company's offerings to potential and current customers.
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- Which term refers to the offering at the heart of an organization's marketing program? A) warranty B) brand equity C) quality D) productdisscuss the physical evidence provided by kulula.com to help it tangibilise its offeringsA commodity offering that can't be meaningfully differentiated on the basis of the product itself or any associated services might still achieve differentiation through ______. A) reliability B) branding C) initial quality D) financing E) sales channels
- Identify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types. • financial services• raw materials offerings• original equipment manufacturer (OEM) offerings• maintenance, repair, and operations (MRO) offerings• consulting serviceWhat is the difference between sales letter and order letter?What are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.
- Weaknesses of Magstar Total Retail Notwithstanding the system's many advantages, there are a few potential drawbacks to consider. Despite having CRM features, Magstar Total Retail could not be as feature rich as standalone CRM systems. Some users could discover that the CRM's features are constrained or lacking in sophistication. Magstar Total Retail interacts with other systems, however doing so may make it more challenging to use data from other systems to increase the effectiveness of the CRM capabilities. The efficiency of Magstar Total Retail's CRM capability, as with any CRM system, is heavily reliant on user acceptance. The effectiveness of the CRM may not be as high as it could be if users are not properly trained on the system and do not use it regularly. Despite the system's flexibility, making changes and editing information within the various systems is complex. Users discover that there are only a few options for customizing CRM functionality for specific businesses.…What were your challenges and difficulties when engaging with supply chain managementrelated content?• Which component within the supply chain discipline you enjoyed learning about the mostand could this be a potential career path? Why or why not?create a one-page product overview that has a central purpose and clear organizational structure, language, and design.
- How are you going to increase revenue that requires more value and differentiate your offerings?When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketingCreate a compelling argument for the organization’s investment in its brand that elaborates on the advantages of branding.