Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
28- The quantitative goals covering a specific time period assignment to sales people is known as:
a.
Sales potential
b.
Sales analysis
c.
Sales follow up
d.
Sales quota
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- 17 Gradual upward or downward movement of data over time is called: Select one: a. a trend. b. seasonality. c. exponential variation. d. a cycle. e. random variation.arrow_forwardQuarter 2 Flora Co intends to expand the business to include a home delivery service. The delivery van is expected to cost $20,000 and the business has a 60% chance of the new delivery service being successful. The following decision tree has been produced to represent this decision. The final profit figures in the decision tree are based upon whether demand is good or poor for the new delivery service. Expand Cost of van ($20,000) Key D Don't expand Decision Outcome Success 0.6 Failure 0.4 A B Good 0.7 Poor 0.3 Good 0.2 Poor 0.8 $600,000 $100,000 $10,000 $8,000 $0arrow_forwardWhich of the following most requires long-range forecasting (as opposed to short-range or medium-range forecasting) for its planning purposes? A. production levels B. purchasing C. capital expenditures D. job scheduling E. cash budgetingarrow_forward
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