When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning
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