When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning

When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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