When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning

At which stage of the product life cycle is a company likely to have its most complete product line? a.   introduction b.   growth c.   maturity d.   decline e.   accelerated development

A cosmetic company opened an online store that created competition with many of its existing salespeople. The corporate office created a(n) conflict. vertical O problematic functional interesting product

A strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The image