Answered: 15 Asking people questions about their…

15 Asking people questions about their thoughts and opinions about advertisements is an effective way to conduct marketing research. True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A: True

Question

Asking people questions about their thoughts and opinions about advertisements is an effective way to conduct marketing research.

True
False

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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