Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Asking people questions about their thoughts and opinions about advertisements is an effective way to conduct
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- All of the following are informative advertising objectives, except: Correcting false impressions Communicating customer value Explaining how a product works Creating customer engagementarrow_forwardVerizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.arrow_forwardA company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix? A) conduct random surveys B) hold customer events C) accept product returns D) hire new employeesarrow_forward
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