In an imperfectly competitive industry the investment in quality by a firm, prior to competing with rivals, generates informative advertising. horizontal differentiation. an endogenous sunk cost. persuasive advertising. none of the other answers are correct.
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- ٧- Continual exposure to advertising frequently influences the perceived need for the product. Select one: a. True. b. False.Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertisingWhat is an expample of a company that has poor advertising? Describe this company. In detail, why is there advertising ineffective? In detail, give two specific specific suggestions about how the company could improve there advertising.
- Online advertising is advertising that appears while consumers are browsing online. Select one: True FalseT F Radio advertising offers a high degree ofselectivity.Social Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .
- According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.Should Bernard’s use continuous, pulsing, or flighting for its advertisingschedule? Why?. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?
- Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?All of the following are informative advertising objectives, except: Correcting false impressions Communicating customer value Explaining how a product works Creating customer engagementNeed the correct answer to this practice question I found online please | Which form of print advertising allows a company to successfully focus their advertisements on consumers based on their hobbies, careers, or other interests? newspaper magazine Oblog encyclopedia