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- 1). Explain the criteria of segmenting consumer market? 2). What are the strategies of target marketing?Briefly discuss the four criteria used to select target markets. Inyour answer, include the importance of the criteria to the marketers.2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?
- Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.1. What are the advantages of McDonald's marketing approach? 2. If you were a segment manager at McDonald's how would you target coffee products to young adults? 3. If you were a segment manager at McDonald's how would you target coffee products to senior citizens? DELL & 6. 7 8. E R T Y 近Select one of the following products and explain how youwould use segmentation by income and expenditure patternsto determine your targeted market.a. Busch Gardens theme parksb. GoPro video camerac. Healthy Choice frozen entréesd. Land Rover Evoque
- can you do more specific on Adidas about POP and POD, target market and competitor, and positioning statement?1.Conduct a SWOT analysis on Old Mutual 2. Identify key market opportunities from the analysis for the organisation through developing an Ansoff OpportunityUtilisation analysis on Old Mutual 3. Segmentation Analysis and Profiling/Persona study and Positioning strategy on Old MutualWhy it is important to segment the market before executing a marketing plan? Identify the bases of segmentation for mentioned below products. 1. Junaid Jamshed 2. Nescafe Coffee 3. Nesvita