Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Transcribed Image Text:Entrepreneurship - Assignment - Word
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Case study
Kevin Johnson, CEO of Starbucks, faced a leadership test when two black men
were arrested in a Philadelphia Starbucks. The men were waiting to meet a
business associate, but they did not purchase anything while they were waiting.
The store manager asked them to leave, and they refused, explaining that they were
to meet someone. The manager called the police because the men refused to leave,
and the police arrested them.
Another patron at Starbucks recorded the arrest on her cell phone, and it quickly
went viral. In an interview after the arrest, the woman who took the videos
mentions that she had been sitting there for a while and wasn't asked to leave even
though she didn't order anything. Additionally, the video shows the business
associate of the black men showing up during the arrest, and he asks the manager
and the police what the men had done wrong. The general public and those who
witnessed the arrest labelled it discriminatory and racist.
Q1. Find more about Kevin Johnson's action after this incident? Did his action
promote awareness of an ethical issue?
Q2. Did Johnson use Starbucks' shared values as the cornerstone of his decision-
making after the arrests?
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