3. Yessica is an exchange student from Spain. She is currently studying at a colleg Yessica's primary language is Spanish. Yessica is most likely to experience wh common communication barrier? Olack of honesty Operception Olanguage Oinformation medium to search 84°F 近

Q.6. What are the two types of decision making?

Q.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?

Complete the Case Problem (Ch. 15) As the newly named president and CEO of Tourism Banff, the Destination Management Organization for the world-famous iconic tourism community location in Banff National Park (BNP), and Canada’s first and most famous national park, you have been asked to formulate a tourism development and promotion policy which balances the needs of residents of the small community of 6,700 permanent residents and the over 5 million annual visitors to BNP. In formulating the requested policy, keep in mind that the town of Banff is located in a National Park, how would you balance the rights and responsibilities of: ENDNOTES a. permanent residents of the community; b. visitors living in the nearby city of Calgary; and c. visitors from the rest of Canada? How would you decide which kind of tourism activities you would both allow and encourage within the National Park?