Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?

Explore the concept of personalized marketing through CRM. How can organizations leverage customer data to deliver highly personalized marketing campaigns and product recommendations, and what are the ethical considerations associated with this approach?

Identify the 4 Ps of marketing, According to the Business Plans Handbook VOL. 53, Chicken Coop Business, Chic Chicks Custom Coops is a custom chicken coop business in Denton, Georgia. The business makes and sells a variety of chicken coops, and also sells a limited selection of chicken coop accessories. What are the four elements of the marketing mix (the 4 Ps) as described in this business plan. what is the value that the organization delivers to its customers?

Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value)

You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.

short answer The Four Ps have been the foundation of studying marketing for many years. Let's try to better understand each of the Four Ps by applying them to an actual product or service.

which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run

Describe the online marketing tactics you can use for a smartwatch company to reach your targeted market. Describe the online marketing tactics for the smartwatch company. What tools and resources will can be use to support your tactics?

Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?