Define

structured approach provides more focused and emphasized the brand's strength. I found that structured approach provides clarity to customer and will have broader customer reach than structured approach. There are numeroud success stories with structured approach. Do you think when a brand is trying to targhet niche market segment and has a strong heritage, an stroy telling would be an approach they should consider? Like the one that book examples uses for the whisky campaign. Please explain and give some specific samples.

The following quote is from Paul Casi, presidentof Glenmore distilleries: “Selling cordials is a lotdifferent from selling liquor. Cordials are like theperfume of our industry. You’re really talking highfashion and you’re talking generally to a differentaudience—I don’t mean male versus female—I’mtalking about lifestyle.”a. In what ways do you think the lifestyle of cordialdrinkers would differ from that of those whodrink liquor but not cordials?b. How would you determine the nature of anysuch differences?c. Of what use would knowledge of such lifestyledifferences be to a marketing manager introducing a new cordial?

1) How do your proposed changes match up with the customer needs and wants? Explain. 2) how can you improve the matchup between your ad, your product design, and the customer needs and wants?