The new generation of people is attracted towards fancy gadgets and vehicles. Company GT invented a safety razor model. It is low tech innovation which began to grab the market share rapidly. The razor blade business is widely adopted now. The pricing policy exposed the low-cost disruption of the company. Company DS is an e-commerce company that followed a subscription-based model. The market share of Company GT began to decline after many innovations in the razor blade product category. To explain: Why Company UR offered $1 billion in cash for Company DS.

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Chapter MC, Problem 9.5DQ

Summary Introduction

Case summary:

The new generation of people is attracted towards fancy gadgets and vehicles. Company GT invented a safety razor model. It is low tech innovation which began to grab the market share rapidly.

The razor blade business is widely adopted now. The pricing policy exposed the low-cost disruption of the company. Company DS is an e-commerce company that followed a subscription-based model. The market share of Company GT began to decline after many innovations in the razor blade product category.

To explain: Why Company UR offered $1 billion in cash for Company DS.

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