Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 7.1DQ
Summary Introduction
Case summary:
Person VR is the CEO of Company I from 2012. Previously she was in the position of vice president of sales, marketing, and strategy. Cloud computing, big data and analytics, and systems of engagement are three disruptions of Company I and its clients. Basically, Company I is a solutions company, which provides a solution for data-based problems. They have initiated the PC revolution in 1981.
The value chain of the entire industry is disintegrated due to the open standard in a personal computer. Person MC, who is an activist investor, stated that Company I is very slow to take advantage of the opportunities. It is stated that during the revenue drop of 6 percent and net income drop of 27 percent, Peron VR received the increased pay and $3.6 million annual bonus. During the time of critics, Person VR stated that she is focusing on Company I for a long-run.
To determine: Why Company I is underperforming the broader technology market for several years
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Chapter MC Solutions
Strategic Management
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