Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 13.4DQ
Summary Introduction
Case summary:
Company CS is the largest theatrical producer in the whole world. They used a blue ocean strategy to develop a large, unique and uncontested market in the entertainment industry. The company redefined the circus by eliminating many taken-for-granted elements.
They kept the clown but reduced their importance while performing the shows. They created an entirely new experience for the consumers. The company has fallen into hard times in recent time periods. The company has turned to acquisitions in the search of new blue ocean strategies.
To explain: The kind of diversification strategy that will be pursued.
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Chapter MC Solutions
Strategic Management
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