Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 20.4DQ

a)

Summary Introduction

Case summary:

Company AB is the largest e-commerce firm in country CN. The company was started to sell products of small Chinese manufacturers all over the world. A significant growth in the market of Country CN is expected with the development of the internet.

The revenue generated is through ads, transaction fees, listing fees of more than 10 million active sellers in all their marketplaces. They are facing a lot of internal and external challenges moving forward.

To explain: The global strategy to be pursued by Company AB in Country US.

b)

Summary Introduction

To explain: The global strategy to be pursued by for Country US companies in Country CN.

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Chapter MC Solutions

Strategic Management

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