Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 9, Problem 9.13AAC
Summary Introduction
To Determine:
A memo to the supervisor mentioning the current social media marketing trends.
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Essentials of Business Communication (MindTap Course List)
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- I need a one to two page new proposal to my CEO regarding a new Communication policy to prevent internal battle in dealing with a large client at the firm. The design must present a new policy in a written proposal backed by solid justification for each idea to the CEO. I am selling the plan to my CEO, so justification is important to the CEO to avoid internal bickering and customer service issues.arrow_forwardDistinguish between the various forms of social media and how they function in the context of your field of expertise by describing what each is and how they work in relation to one another. I'm not sure how these tools assist when it comes to completing online research.arrow_forward__________Which of the following is the last step in building a social media plan? a. Establish social media objectives b. Listen to determine opportunities c. Segment and target the social media customer d. Select social media tools e. Implement and integrate the planarrow_forward
- Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?arrow_forwardScenario: You work as an administrative assistant in Company ABC. You have just been assigned to work with a team of salespeople who are away from the office often. Compose an email message to your new co-workers to briefly introduce yourself. Your email should briefly contain all the elements/parts of an email, clearly state the purpose of the message, provide necessary details, state what you want the recipient(s) to do / call to action.arrow_forwardDefine the term a blog.arrow_forward
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