MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 8, Problem 8QA
Summary Introduction
To define: The steps marketers undergo to develop new product.
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List and explain the steps marketers undergo to develop new product
Marketers must understand the current and potential environment in which the Product or service will be marketed. Explain situation analysis
Name and explain the five important decisions that marketers must make in developing and marketing individual products and services?
Chapter 8 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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