MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 12QA
Summary Introduction

To determine:The product factors that affect the rate of adoption of innovations.

Introduction: It is not easy for a customer to adopt an innovation and become comfortable with it. Therefore, organizations use some easy product characteristics to make the customers become comfortable with the product and could be able to connect to the product.

Blurred answer
Students have asked these similar questions
What role does product innovation play in the consumer adoption process, and how can companies use innovation to accelerate adoption?
What are the various categories of innovations?How do they differ?
Explain what role does product innovation play in the consumer adoption process, and how can companies use innovation to accelerate adoption?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing