MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 8, Problem 10QA
Summary Introduction

To define: The stages in which a consumer goes through in the adoption of a new product.

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Define Consumer products?
What is a ‘new product’ and how do consumers go aboutdeciding whether to adopt a new product?
Describe several (at least 4) total products that are more than their direct physical features.
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