The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.
The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 3DYMP
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The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.
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