The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.

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