Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 7.5DQ
Summary Introduction

To determine: The four special features of service and

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform.   What is your strategy for selling your goods? How will your customers get the good you are selling?
Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT) Recommended Strategies
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