Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 7.18MML
Summary Introduction
To discuss: How the marketers manages service differentiation and an example of service provider, which has successfully distinguished its offering from its competitors.
Introduction:
Differentiation is a fundamental marketing and business strategy through which a firm concentrates on a unique differences in its offering towards the consumers as an origin for setting up a competitive advantage.
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