Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 2BLC
Summary Introduction
To determine: The marketing and characteristics needs of service and products brands that Person X chooses are different.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Marketing: An Introduction (13th Edition)
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- Name a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.arrow_forward1.Briefly explain the stages of the Product Life Cycle 2. Why does company need to know what stages of the Product Life Cycle its products are in? 3.How can marketers extend the life cycle of an established product? use examples to explain or illustratearrow_forwardDiscuss the four brand development strategies: Brand positioning, Brand name selection, Brand sponsorship, and Brand development. Give an example for each strategy.arrow_forward
- Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?arrow_forwardMarketing strategies vary at different stages of the product life cycle. Determine which stage of the product life cycle your organization’s product is in. What market characteristics lead to your determination? Explain. What recommendations should the organization consider based on your analysis?arrow_forwardCreate your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?arrow_forward
- Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?arrow_forwardFor Further Research (Individual) Find an example ofa brand extension that you believe negatively impacted consumer perceptions of the brand. explainwhy you believe this to be the case by citing aspectsof the brand extension that you believe were mostdetrimental as well as specific evidence, if availablearrow_forwardIn what ways can a company adjust its brand portfolio? Explain each option with examples.arrow_forward
- Personal Branding •What are the most important elements of your personal brand, and what are the ways you can communicate your personal brand?arrow_forwardThink about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?arrow_forwardDirection: Choose one that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The explanation of at least 50 words should include: EVIDENCE - What is one thing you have done in the past to support your assertion that you are an effective hacker, hustler or designer? , GOALS - What goals do you have in mind which prompted you to chose that personal brand? What affects your goals? (Family, Career, Peers/Friends, Environment, Sexuality)arrow_forward
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