Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 7.1DQ
Summary Introduction
To discuss: The definition of product and the naming, description, example for every consumer product.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
2-4 Discuss how a new brand manufacturer would go about
defining their market segments and then begin to target
them. (AACSB: Communication: Reflective Thinking)
When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible? (AACSB: Written and Oral Communication; Reflective Thinking)
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
Chapter 7 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Critics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and how marketers refute them. (AACSB: Written and Oral Communication)arrow_forwardWhat is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardDiscuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forward
- Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness, and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardExplain the roles of market segmentation, market targeting,differentiation, and positioning in implementing aneffective marketing strategy. (AACSB: Written and OralCommunication)arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forward
- What is a product? How do consumer products differ from industrial products? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardHow should marketers respond to the changing environment?(AACSB: Written and Oral Communication)arrow_forwardHow can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Businesses large and small are using online, mobile, and social media marketing to influence buyer behavior and generate customer engagement. Research tips for offering an online promotion. What should marketers consider when designing and launching online sales promotions? (AACSB: Analytical Thinking)arrow_forwardWhat activities are performed in the marketing strategy development step of the new product development process? What is required in a good marketing strategy statement? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardDefine marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning