BIOLOGY
BIOLOGY
12th Edition
ISBN: 9781260169614
Author: Raven
Publisher: RENT MCG
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Chapter 50, Problem 1S

Suppose you take a job in the marketing department of a cosmetics company. Always seeking a competitive advantage, the vice president of marketing has decided to advertise the new skin lotion as having immune-enhancing effects. The lotion is produced from secretions of a plant that releases extremely watery, alkaline fluid. Explain how you will market this product as an immune-enhancer.

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