The impact of servicescape sub dimensions on customer service and value. Concept Introduction: Servicescape includes all physical elements a customer would encounter in forming an impression about a certain organization. It further impacts upon the behavioral elements in relation to the service experience. Organizations often use the three sub dimensions of servicescape in creating a pleasing experience to the customer.

Question

Select two service firms. First one is a low-contact service firm and second one is high-contact service firm. Which of these two approaches are more suitable in extending customer satisfaction and why?

Answer 1

Question

Chapter 5, Problem 11PA

Summary Introduction

Interpretation:The impact of servicescape sub dimensions on customer service and value.

Concept Introduction:

Servicescape includes all physical elements a customer would encounter in forming an impression about a certain organization. It further impacts upon the behavioral elements in relation to the service experience. Organizations often use the three sub dimensions of servicescape in creating a pleasing experience to the customer.

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