EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 5, Problem 5DQ
Summary Introduction
Interpretation:An explicit service guarantee for a fast food restaurant is to be framed along with its features and its adaptability.
Concept Introduction:An explicit service guarantee is a promise that is made in writing that will be included in their advertisements and publications.
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Propose an explicit service guarantee for a fast-food restaurant. Clearly explain why you included the features of your service guarantee (maximum of one page). Do you think that a restaurant would adopt it? Why or why not?
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