EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 4, Problem 8PA
Summary Introduction
Interpretation:Benefits and challenges faced by a beverage manufacturer that uses an ERP system in managing its value chain.
Concept Introduction:
A value chain could be defined as a specific set of actions or operations carried out by a firm in delivering a product to its final customer. Here, the activities from bringing in the raw materials to the business premises to delivering it to the hands of the final user would be involved. A certain amount of value would be added at each of these stages. On the other hand, an ERP system is an advanced technological tool that aids organizations in managing their operational resources. The selected organization is a world famous energy drink manufacturer and is a subsidiary of the top beverage company that has been in operations for many decades.
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