EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 4, Problem 6PA
Summary Introduction
Interpretation:
Advise for a college student and a sales person for selecting a best device.
Concept Introduction: The current technology type chosen for comparison are computer and smartphone.
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Students have asked these similar questions
Identify a product for which packaging adds value and describe how that value is added for the consumer. Identify a second brand for which the organization uses primary packaging to distinguish the brand at the point of purchase and describe how the package contributes to the branding. Finally, identify a pure service brand and describe how that service is "packaged."
Investment advice, auto repair, health and beauty care are examples of:
a. consumer goods
b. experience goods
c. search goods
d. unsought goods
It makes sense to think about products on different levels. Each level adds more customer value. The most basic level is the core benefit, which
addresses the question: What is the buyer really buying? What would be some core benefits that we get when we buy an Apple iPad?
O a.
connectivity, entertainment and information gathering
O b.
design and styling of the product
O c. storage capacity and other technical attributes
O d. after sales and repair services
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