When the salesperson "Sami"4 pointstells his customer "Youssef" thefollowing: "Mr. Youssef, we havediscussed several benefits thatseem especially important toyou. First, you agree that thisline will be popular with thefashion-conscious shoppersyour store caters to. Second,you indicated that the prices Iquoted will allow you excellentprofit margins, and third, if weprocess your order now, you willhave the merchandise in timefor the pre-holiday buyingperiod. With this in mind, let's goahead and process your ordertoday." Which method Sami isusing when closing the sale withhis prospect Mr. Youssef? *O Direct Appeal CloseTrial Close.Summary-of-Benefits CloseAssumptive Close.

The answer to this question is a Summary of benefits close.

nen the salesperson “Sami" Is his customer “Youssef" th lowing: “Mr. Youssef, we hav scussed several benefits tha em especially important to u. First, you agree that this e will be popular with the

nen the salesperson “Sami" Is his customer “Youssef" th lowing: “Mr. Youssef, we hav scussed several benefits tha em especially important to u. First, you agree that this e will be popular with the

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

When the salesperson "Sami"
4 points
tells his customer "Youssef" the
following: "Mr. Youssef, we have
discussed several benefits that
seem especially important to
you. First, you agree that this
line will be popular with the
fashion-conscious shoppers
your store caters to. Second,
you indicated that the prices I
quoted will allow you excellent
profit margins, and third, if we
process your order now, you will
have the merchandise in time
for the pre-holiday buying
period. With this in mind, let's go
ahead and process your order
today." Which method Sami is
using when closing the sale with
his prospect Mr. Youssef? *
O Direct Appeal Close
Trial Close.
Summary-of-Benefits Close
Assumptive Close.

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