The strategies that Company J must consider to make an effective barrier for entry Introduction: The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning .

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Chapter 3, Problem 6AMK

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To determine: The strategies that Company J must consider to make an effective barrier for entry

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

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